Chapter 01
30–50% revenue leak
The Missed-Call Math
A practice that books 20 new patients per week probably misses 6–10 calls. If it's a $1,500 average patient lifetime value, that's $9K–$15K per month walking away on voicemail.
The 48-hour fix: Missed Call Text-Back. Why it works. How to implement.
- How to measure your real missed-call rate (most owners are 2–3× off)
- Why text-back beats voicemail callback every time
- The exact SMS script that recovers 60%+ of missed calls